| In the National Media... | |
The Presidents are Here!
MPI Coin: Right in step with the U.S. Mint
By Andrew Schwartz, President: MPI Coin, Inc. ,
What are you doing to prepare for a visit from George Washington? MPI Coin of Grafton, WI is now shipping their Presidential Dollar Collections and they are ready, more than ever, to come along side their partner banks and use these coins as innovative tools in reaching out to bank customers. By recent legal mandate the mint will be rolling out more than 90 new coins in the coming years and MPI is poised to turn these bits of currency into powerful marketing and cash flow tools for its more than 7,00 financial institutions nationwide.
These new coins are a deliberate step by The U.S. Treasury to increase circulation of $1 coins. Compared to their paper money counterparts, these new coins have a much longer life and can be more efficiently produced. Bearing the likeness of the former presidents of the United States on the obverse, these coins, with unique edge lettering and Lady Liberty on the back, make them attractive to collectors, historians and the public alike. From 2007 through, released approximately every 90 days, the program is slated to take an unprecedented tour through presidential history.
MPI is excited about adding these new presidential products to their already successful line of coin related products and premiums. With the solid foundation of coin continuity programs, national media attention, and MPI Coin’s flexibility and quality standards, there is no limit to the customization, support, and proprietary options available to banks with any number of branches. One-of-a-kind products and personalized marketing programs help financial institutions take personal ownership and can provide products and services they are proud to promote. As a result, financial institutions find MPI Coin products to be a natural complement to their own core services and they have found the custom products to be a highly effective way to engage their customers and elevate their public perception both locally and nationally.
The U.S. Mint has estimated that 139 million Americans are now collecting coins. This recent resurgence in collecting has likely been aided by the success of the State’s Quarters Program, set for completion in 2008. These coin collectors are looking for the next exciting collecting opportunity, and what better place to find these new coins than at their local bank.
What makes MPI Coin stand out when it comes to coin related products? Quality, selection and unmatched customer support. MPI Coin’s products utilize innovative ways to display, secure and protect coins, with informative and engaging copy and artwork making their products something you can be proud to offer your customers. To effectively communicate their particular coin related program MPI Coin fully supports their partner banks with custom ad slicks, posters, and even teller scripts.
MPI programs range greatly but are affordable to all. At the price of a greeting card, the MPI version of the State Quarters Program pairs uncirculated quarters from the both the Denver Mint and the Philadelphia Mint in a unique and educational tri-fold set. As part of the service they offer, the timely shipments of these coins is as fast as the industry can deliver, making the financial institution's clients the first on their block to show off the newest releases. MPI programs utilize coin products and other promotional items not only for generating revenue but as powerful marketing and cross-selling tools. Silver Eagles, proof sets, vintage coins and even the remarkable $50 Gold Buffalo coin are just some of the coin products that MPI offers as well as a full line of promotional products.
Whether a financial institution is looking for an increase in lobby traffic, new account premium programs, customer appreciation gifts, or a positive thrust in community awareness, MPI has a well-designed program that matches their needs. Working currently with more than 7,000 financial institutions nationwide and many more retail individual customers, there is no account too big or small to fit the MPI model for success.
Make the most of these promising opportunities; now is the best time to start offering what the mint and so many Americans are excited about. Call us at 1-800-459-9487 to get started today.
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