The Role of National Park Quarters - Continued
Financial Institutions are learning how a national quarter series can be the
ongoing value-add they need to differentiate their brand and reach their goals.

	“The huge success of the state quarters shows the intense interest people have in these types of programs. They’re unique. They’re fun. They’re a way for grandparents and grandchildren to connect, for strangers at the grocery store to start a conversation,” said Andrew Schwartz, president of MPI Coin. “The National Parks quarter program will capture those same aspects while celebrating something that is uniquely American. It’s land that each of us, as Americans, own. It doesn’t divide us by state lines, it unites us as a country.”

Supplies Are Limited But Opportunities Aren’t

There’s no denying the popularity of the state quarters with Americans of all ages—an estimated 147 million people collected the coins. As financial institutions discovered during that program, commemorative coins create relevant and memorable ways of attracting new clients, generating lobby traffic through return visits and building rapport with those in the community.

The concern this time is the limited availability of the National Parks quarters based on the number of other coins currently in circulation. A solution for those locations looking to fully capitalize on the new quarters as part of their branding, marketing and community relation efforts is to partner with a coin wholesaler. MPI Coin, for instance, has secured supplies of the National Parks quarters for individual distribution and for use in exclusive collectors’ packages and displays designed to enhance the art, history and value these new coins represent. Ideas You Can Use Not only did the state quarter program generate billions in additional revenue for the government, but it also brought new and additional business to financial institutions throughout the country that used the opportunity effectively. Now that the National Parks program is kicking off, you can use the new series to:

Build customer relations.

The quarter series provides an instant conversation starter. Tellers and other branch representatives can reach out to clients by talking about the newest quarter, leading to a better customer experience as well as an opportunity to cross-sell other core products and services.
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