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The Role of National Park Quarters
On the heels of one of the most successful commemorative coin programs in history comes a second turn at capitalizing on a distinctive promotional opportunity to strengthen customer relations, build community goodwill, and generate higher traffic and increased business. Like the recently completed quarter program that celebrated our country’s states and territories, the new National Parks Quarter Program will commemorate the beauty and grandeur of America’s most beloved natural treasures. Financial institutions that understood the promotional value of the first program have geared up to leverage this second series in building connections with potential clients and strengthen relationships with current clients. Preserving the American spirit, capturing our founders’ sense of exploration and putting the next generation in touch with some of the most majestic locations on the planet, the 56 America the Beautiful™ planned quarter designs will include one national park or site from each of the 50 states plus the District of Columbia and every U.S. territory. They will be issued sequentially in the order in which they were placed under the care of the federal government. The U.S. Mint kicked off the National Parks quarter-dollar program in April with Hot Springs National Park. It was followed on June 1 with the debut of the Yellowstone quarter. Three more will be released by year’s end: Yosemite National Park on July 26, the Grand Canyon on September 20 and Mount Hood National Forest on November 15. The program will continue with the release of a new quarter approximately every 10 weeks until 2021. In addition to the unified American pride they represent, the National Park quarters commemorate locations of historic, scientific and conservancy significance—a variety of interests on numerous levels for professionals and hobbyists throughout the country. |
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