Introduction

There are literally 139 million reasons to consider a coin program. That's the number of Americans collecting coins today, according to the U.S. Mint. Nearly one person in every household has been collecting coins from the immensely popular 50 State Quarters® Program.

Beyond the numbers, coin programs simply make "cents" because coins are a natural market for financial institutions. Customers get something of value from a trusted source. But collectible coins are much more than an interesting new promotion—they can actually help achieve broader marketing objectives such as building brand awareness, creating cross-selling opportunities, driving lobby traffic and enhancing customer loyalty.

In the highly competitive financial services marketplace, it’s become increasingly more difficult to differentiate your products and services in order to attract, grow and retain clients. Although variations of free checking accounts or novel deposit products come and go, innovation is short lived as competitors follow suit.

While many financial services institutions have resorted to gimmicks and giveaways, this short-term solution simply doesn’t establish client loyalty or enhance their brand over time. That same client has been conditioned to look for the next product promotion—most likely somewhere else. So how can you thrive in a category with more competitors making more noise than ever before? By adding value to your products in ways that are relevant to your clients. By rewarding them for their loyalty. And by customizing your promotional efforts to match your brand. Then deliver exceptional service provided by a knowledgeable staff. You have now provided a superior client experience. That’s exactly what the programs offered by MPI are designed to do.

Learn more...